Medalta in the Historic Clay District, a cornerstone of national heritage and cultural preservation, is pleased to announce the appointment of Jessica Whitford as its new Executive Director, effective July 21, 2025. 

Jessica grew up in Medicine Hat and was active in dance, band, and international exchange programs.  She holds a Bachelor of Fine Arts (Distinction), a Master of Business Administration degree and a Diploma in Non-profit Management & Leadership.  With over 15 years of experience in Toronto in performing arts, culture, and heritage, Jessica brings a deep passion for the sector and a proven track record of organizational leadership, both in Canada and abroad. 

Melinda Arthur, Board Chair, Friends of Medalta Society: 

“We are thrilled to welcome Jessica Whitford as our Executive Director. Jessica brings a wealth of experience in the non-profit sector, vision, and enthusiasm to the role. As Medalta continues to advance its vision as a ‘world-class cultural district with a heart of clay’ we are confident in its bright future with Jessica at the helm.” 

Jessica Whitford: 

“I am honoured to step into the role of Executive Director and look forward to working with the community to celebrate, preserve, and grow Medalta’s vibrant ceramic arts and heritage legacy”.  

A community welcome event for Jessica will be held in late summer.  Watch for the announcement on www.medalta.org and our social media platforms. 

For media inquiries, please contact 

Katherine Tingley, Associate Director
403.529.1070. ext. 102