Medicine Hat, AB — The Southeast Alberta Chamber of Commerce was thrilled to celebrate Midnight Madness 2025, which lit up Downtown Medicine Hat on November 21st with festive cheer, incredible deals, and strong community spirit.

This year’s event featured 80 businesses on the official map, including 32 Chamber member businesses, offering promotions, giveaways, holiday specials, as well as staying open late to welcome the public. Attendees enjoyed live entertainment, activities, hay rides, a petting zoo and various food and beverage offerings from local favorites, in addition to the annual tree lighting ceremony, creating a magical start to the holiday season.

“Midnight Madness is a reminder of the importance of supporting local—not just during the holidays, but all year long,” said Aaron Fleming, Chamber President. “Every dollar spent locally helps strengthen our economy, create jobs, and keep Medicine Hat's downtown vibrant.”

The Chamber extends heartfelt thanks to all participating businesses, volunteers, and community members who made this year’s event unforgettable. “Our businesses are passionate about our community and invest time, money and energy into helping our community thrive. Each and every time you choose to support a local business, you’re investing in the people who live, work and reinvest those dollars right here at home." adds Lisa Dressler, Executive Director.

For those who missed it, you can still explore the Midnight Madness map. You can also see what Holiday Promotions our Chamber Members have going on this season here: https://chamber.southeastalbertachamber.ca/holidaypromotions 

Let’s keep the momentum going—shop local this holiday season and show your support for the businesses that make Southeast Alberta thrive.

The Southeast Alberta Chamber of Commerce encourages businesses and residents to continue supporting local all year long and invest in Southeast Alberta by promoting the Local First Initiative and message: https://www.southeastalbertachamber.ca/resources/local-first-initiative/

Please direct all media inquiries to:

Aaron Fleming

Chamber of Commerce President, 2025-2026

Phone: (403) 527-5214 ext. 225

The Chamber of Commerce is a member-driven, volunteer-led organization, proudly representing the interests of businesses in our region, and working diligently to stimulate a strengthened and vibrant economy through our connections, support and influence. For over 125 years, the Chamber has stood for promoting business, monitoring government and championing managed growth in the local economy. The Chamber represents close to 900 businesses in our region and is aligned with the Alberta Chambers of Commerce (ACC), which represents over 24,000 businesses, the Canadian Chambers of Commerce (CCC), which represents over 200,000 businesses and the International Chamber of Commerce (ICC), representing over 45 million companies in more than 170 countries. With the largest and most influential business organizations locally, provincially, federally and internationally, the Chamber network is the most unified, valued and influential business network in Canada and works together to shape policy and programs that will make a difference to businesses in our region.